Tips on marketing in Nettla

Nettla has marketing tools built in: announcements, push notifications, discount codes, booking messages, Smart Forms, cohorts, club wallets, temporary memberships and admin-created matches. Here's where to find each one and how to use it.

Go to Players → Announcements.

Share club news, such as a new activity, a tournament, a new coach or new courts. You can also send it as a push notification and email by turning on Push Notification and Email Players. Send it to all players or only to selected cohorts. Players who have opted out of marketing don't get the push or email.

Go to Players → Player List, tick the players, then click Action → Send push notification.

Filter by gender, age, level, cohorts or memberships first to reach the right players. Messages can be up to 500 characters. This push is sent to every selected player who has the app, regardless of their marketing preferences, so use it with care.

Go to Shop → Discount Codes.

Create percentage codes for openings, seasonal offers or partner deals. You can limit a code by dates, booking types, courts, times, cohorts and how many times it can be used. Share the code on social media or in a push notification.

Go to Calendar → Schedule, click an activity, match or booking, and open the Messages tab.

Write to everyone booked in, for example to thank them for coming and suggest the next session. Players get a push notification.

Go to Players → Smart Forms.

Add forms to your club page in the app, for example newsletter sign-ups, student discounts, partner company benefits or Blue Light Card offers. You can add players who submit to a cohort with discounts, or give them a club wallet. Players who submit a form also join your player list.

Go to Players → Cohorts.

Group players, such as students, seniors, partner companies or academy players. Give cohorts benefits like lower prices, a longer booking window or access to member-only court times. Dynamic cohorts add players automatically by gender, age or level.

Go to Shop → Club Wallet.

Sell prepaid credit, for example £200 of credit for £160. Wallets encourage players to keep playing at your club. Prices are shown in £ here, but your club uses its own currency.

Go to Players → Memberships, click Create membership and choose Temporary.

Create memberships with a fixed start and end date, such as a "Summer membership". Players pay up front and get the benefits for that period.

Go to Calendar → Schedule, select a slot on one court and choose Public Match as the booking type.

Create matches for players to join, so your public matches list looks active. Set the level and gender rules for the match. Matches can only be created on padel and tennis courts.

If your club has Nettla AI, ask it questions about your players and bookings to find marketing ideas, such as quiet times to promote. Nettla AI is an add-on that Nettla switches on for your club. If you don't see Nettla AI in the sidebar, contact Nettla.