Skip to main content

Tips on marketing in Nettla

Written by Nettla
Updated over 3 weeks ago

Nettla offers rich functionality inside of the system that can help you with your club's marketing efforts. This page highlights some of those and describes where you can find them in the admin portal.

Announcements

Side bar -> Players -> Announcements.

Announcements in Nettla allows you to publish club updates and news to all your players. This can be related to you launching a new activity type, tournament, camps, or bigger changes such as new coach hired or new courts opening up. Sending an announcement also triggers a push notification and email to all your players.

Send custom push notifications

Side bar -> Players -> Player List -> Checkmark one or more players -> Action -> Send push notification.

When preferred, you can also reach all or some of your players with a custom written push notification. First, filter on gender, age group, level (if you want), and then send a push notification with information about upcoming events or other targeted information that you want to share with your players.

Promo/discount codes

Side bar -> Shop -> Discount codes.

Create promo codes in Nettla that are either broad or more narrow. Promo codes can be "for all" and work for all booking types, or you can create rules that restricts them only to certain players and for certain booking types and times of the day. Great for new openings, seasonal offers, and other moments where you want to surprise your players. Share the code on your social media platforms or in a push notification!

Activity, match, and booking messages

Schedule -> Click on an activity/match/booking -> Messages.

Nettla allows club admins to write messages to players who are part of a booked session. Why not thank everyone for today's participation, and perhaps suggest that they sign up for tomorrow or next week as well? Messages allows you to stay in close contact with all players who are booked in to something. A message also triggers a push notification to each player's device.

Smart forms

Sidebar -> Players -> Smart forms.

Smart forms allows you to set up forms of any kind on your club home screen in-app, that players can fill in for different purposes. Some examples:

  • Sign up for our newsletter

  • Student discount sign up here

  • Local company partner benefits

  • Blue light card holders benefits

When players sign up, you can either set up an automated flow for that player to end up in a special collection with discounts at your club, or you can manually assign them into that collection or give them a wallet of your choice.

Any player who signs up to a Smart form at your club also join your club register, allowing you to grow your player base in a natural way.

Collections: Segment your players

Sidebar -> Players -> Collections.

Collection in Nettla is how you can differentiate players from each other. A collection can be set up in order to assign certain benefits to those players, or simply just to categorize your players and differentiate them from each other. Examples of collections:

  • Students

  • Blue light card holders

  • Seniors +65

  • Local company partner

  • Academy participants

  • Frequent players

After a collection is created, you can link players to one or more collection, and those players will receive the benefits you have associated with that collection, for example pricing discounts, longer booking horizons, or access to certain court time that is not available to all.

Club wallets

Sidebar -> Shop -> Points.

Club wallets are just what they sound like. It allows you to create digital wallets where you decide the monetary value + the price to purchase them. Use club wallets to lock in players to playing more at your club. An example of a club wallet:

  • Club wallet: £200 for the price of £160 (Save £40)

Temporary memberships

Sidebar -> Players -> Memberships -> Add -> Temporary memberships.

Nettla offer the ability to create temporary memberships in the system, which has a set start and end date. Use temporary memberships for special offers such as "February membership" or "Summer membership". Make your players pay up front for the membership and receive benefits during the defined temporary membership period.

Admin created matches

Schedule -> Drag & drop new slot -> Select Public Match -> Set levels and gender rules -> Add.

Does your upcoming public matches look a bit empty at the moment? Use the admin-initiated match feature in Nettla to create matches that you players may then join. It makes your public matches flow look busy and allows players to join a match as opposed to initiate it from their end.

Did this answer your question?